SEO-friendly Web Design for Automotive, Motorcycle, Caravan & Motorhome Dealers

Web Design covers everything from a small single page website to a huge global platform, such as Amazon. Whether it's your first dealer website or indeed a replacement dealer website, the most important thing to do first is to decide what you need your website to achieve for your dealership.

SEO Optimised Website
& E-Commerce Solutions

The chances are, you're either looking for a new dealer website to launch a new dealership, for some help to develop a new website to replace your existing website or some help with your SEO. Either way, we can help you. Depending on the nature of your objectives, there are many options available - such as hand-coded static website vs dynamic database driven website, or e-commerce website vs external e-commerce platform for example. The best thing to do would be to get in touch with us for a chat and we can advise you on what's best for your business.

15 years in the business

Whilst Dealer SEO™ is a primarily focused on helping dealers with their SEO, working alongside our other brands we provide full end-to-end solutions in the Automotive, Leisure Vehicle and Motorcycle sectors. Our associated brands are DealerWebs Automotive™ (Automotive dealer website solutions), DealerWebs™ (Motorcycle dealer website solutions), and IronPeg Media™ (Leisure Vehicle dealer website solutions). Over the past 15 years, we've developed a powerful suite of dealer software and with over 200 customers across these 3 sectors, we're constantly evolving our solutions to help our customers stay ahead of their competitors - particularly when it comes to User Experience and SEO.

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Dealer Website Solutions

Cars, Bikes, Caravans & Motorhomes

Features & Benefits

Features & Benefits of our Dealer Website Solutions

Mobile First Responsive Design

Mobile First Responsive Design

Your dealer website will perform very well on all devices, from the smallest smartphone to the largest TV. This is critical for SEO as the Google Search Algorithms now factor in device compatibility.

Industry Leading SEO

Industry Leading SEO

Everything we do is built to rank well in Google and all the main search engines. We build YOUR website for YOU, with unique optimised content and factor in the key SEO ranking factors.

New & Used Vehicle Data

New & Used Vehicle Data

For new car data we fully integrate with 3rd party data sources, such as CAP, and for new motorcycles we automate this data in-house. For used vehicle data, the vast majority of dealers add inventory directly into our system and we then export to the various industry partners. We can also take feeds - your choice.

Live Finance Applications

Live Finance Applications

We can integrate your website with multiple providers of live finance solutions, which means your customers and prospects alike will be able to look at monthly payment options and tailor their perfect finance package for their next vehicle purchase and buy online.

New & Used Vehicle Data


Easily add items to your online store and sell directly from your dealer website online shop. Where data is available, you can add thousands of genuine clothing, parts and accessories items to your online store in a single click - all complete with images, pricing and fitment data (where applicable), ready for you to sell online directly from your own website.

Social Media Integrations

Social Media Integrations

Your dealer website benefits from Social Media Integration, which means people can easily share your website content over literally hundreds of Social Media Platforms in a single click. You can also display your social feeds within your website which really helps to engage your audience and keeps them coming back for more.

New & Used Vehicle Data

Dealer CMS™

Built from the ground up. our Dealer CMS content management system is incredibly powerful and gives you complete control of all aspects of your website - add pages, add navigation menus, add blogs, design layouts, custom galleries, banners and advertising, social plugins, new vehicle widgets, used vehicle widgets, manage transactions etc etc...

Social Media Integrations

Dealer DMS

Because we fully understand the important of fluid operations and saving time where possible, we can fully integrate your dealer website with the leading Dealer Management Systems, form providers such as Catalyst and EvoPos for example. We can integrate at many levels, from simply receiving a used vehicle feed right through to a fully integrated online store that can handle inventory uploads, live stock, delivery notes and invoicing.

New & Used Vehicle Data

SSL as standard

Your website benefits from SSL encryption as standard (shown by the padlock in the browser), which means your audience feel confident when browsing your website and are far more likely to engage with you as they know your website is secure. Website Security is vital for SEO.

Social Media Integrations

FREE Industry leading support

We have a dedicated team ready to help you - either by phone or email, and we'll never charge for support as we believe this should come as standard. Our customers tell us we have the best support they've ever experienced from any website provider.

Your next move

Are you ready to Supercharge your dealership?

It's a fair assumption that you'll want more vehicle sales enquiries, more online sales, more service bookings and more people in your dealership - and the planning & research stage is vital to the future performance of your website - and therefore vital to the performance of your dealership business.

We've seen it time and time again where dealers leap head first into a website projects and then woefully regret their haste in doing so. Before giving any thought to your website, the objectives of your business must be clearly established - or all website efforts may be in vain and end up costing you money, unnecessarily.

Click below and one of our 2 directors will be in touch with you directly to discuss your needs and how we can help you. No obligation and no relentless emails or follow up calls. It's not our style.

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Vehicle Management

Powerful Inventory Management

Business objectives first

Regardless of whether your dealership is a global empire or a small family independent dealership, your website should be engaging, simple to navigate and optimised to your target audience with strong SEO.

A great website is not just a well designed and great user experience, however, it should be far more than that. If a website is built without a strong understanding of your commercial objectives and target audience, it would be a total waste of your hard-earned money. The design of a website, whilst a very important factor in every website we build, accounts for approx 20% of the overall project. The other 80% of the work is comprised of a total understanding of your business (strengths, weaknesses, commercial goals etc), extensive market/competitor research, well written, engaging content, a great user experience (UX) and of course full optimisation for the search engines, that is SEO (Search Engine Optimisation).

For every single dealer we work with, the most important factor in any project is to fully understand your business, your brand(s) and your target audience(s). This is the starting point of everything. Until we have this level of understanding, nothing else can happen in terms of website development or SEO. How could it?

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Web Design and SEO go hand in hand (or they certainly should!)

Developing a website without SEO is like having a party without sending out the invites - a guaranteed damp squib. Below you'll find details of the Top 20 SEO Ranking Factors that are the bare minimum need to actioned in order to rank well in the SERPs (Search Engine Results Pages).

The top 20 SEO Ranking Factors

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